The Stag at Joule’s Brewery – Steelwork by Balufab

In the heart of Market Drayton, Joule’s Brewery has delivered a landmark development – a carefully considered expansion centred around The Stag and the striking new Brewer’s Hall.

Blending heritage materials with modern engineering, the project required structural steelwork that was not only functional but architectural in its own right. Balufab were proud to deliver the full steelwork package, helping bring this unique vision to life.

Project Overview

The development forms part of Joule’s wider investment into its historic brewery site, creating a new destination space combining:

  • A large open-plan brewery hall
  • Event and hospitality areas
  • Integration with existing heritage buildings
  • Exposed structural elements as part of the architectural design

The intent was clear: retain the character of a traditional brewery while introducing a bold, modern industrial aesthetic.

Balufab’s Role in the Steelwork

Balufab delivered the structural and architectural steelwork package, including:

  • Fabrication of bespoke curved steel haunches
  • Structural roof frame and portal-style elements
  • Feature steelwork integrated into exposed interiors
  • Installation within a live and constrained brewery environment

Each component was designed not only for strength and compliance, but also to contribute visually to the finished space.

Engineering & Fabrication Detail

The Brewer’s Hall required long clear spans and visually clean structural lines. Balufab achieved this through:

  • Precision laser-cut plate fabrication
  • Curved steel elements to form architectural arches
  • Welded assemblies finished to a high visual standard
  • Pre-planned installation sequences to minimise disruption on site

The use of curved haunches added both structural efficiency and a distinctive design feature, echoing traditional forms while delivering modern performance.

From Workshop to Site

The project utilised Balufab’s fully integrated workflow:
Design coordination → Laser cutting → Fabrication → Finishing → Installation
This ensured consistency, speed, and quality across every stage of delivery.

A Modern Brewery Built on Steel

Today, The Stag stands as a flagship example of how steelwork can enhance both structure and atmosphere.

Balufab’s contribution underpins the entire space – delivering strength, precision, and architectural impact in equal measure.

For projects that demand more than standard steelwork, Balufab continues to deliver solutions that turn design intent into reality.

Ready to Start Your Project?

Speak to our team today – whether you have drawings ready or you are still at the design stage, early engagement ensures the best outcome for your project.

Call Us:

01952 840613

Email Us:

steel@balufab.com